More nutrients compared to traditional wet food packets – Thanks to freeze drying

Ingredients, manufacturing, packaging, shipping – stringent safety protocols to ensure quality and palatability.

Yes, the food is made from human grade ingredients, but why eat your cat’s food?

Only good food, no gimmicks

Transparency – from the seas to the bowl

Mackerel, Anchovies, Sardine – all freshly caught from the seas, paired with quality chicken meat.

That’s just the beginning.

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Cooking nutritious yet palatable food is difficult

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Why is the main ingredient poultry while the label says Sardine?

Fish is not a part of cats’ natural diet, but birds are. The health of your furry baby is our first priority, followed by the palatability of the food.

Why freeze dried food is better?

Compared to commercially available wet food packets (retorted) and kibbles (air dried), freeze drying does not involve heat which keeps the nutrients intact.